Marketing and advertising

Where to look for information about Marketing and Advertising.

IN THE LIBRARY

(NB: other areas may also have relevant material)

Non-Fiction collection

HF5415         Marketing (general)

HF5417         Advertising

HF5415.1      Global marketing

HF5415.11   International marketing

HF5415.12   NZ marketing

HF5413         Sustainability marketing

HF5415.13   Marketing planning

HF5415.14   Marketing management

HF5415.15   Brands and branding

HF5415.16   Digital marketing

HF5415.3      Consumer behaviour

G160              Tourism marketing & advertising

TX916           Hospitality marketing

 

Periodicals

Older issues are held in stack – please ask at the desk if you would like to see them

New Zealand Marketing (HF5415 N532)

NZ Business (includes NZ Management) (HF5001 N532)

Harvard Business Review (HF5001 H339)

National business review (HF5001 N277)

 

Introductory non-fiction

HF5002         Marketing and advertising

 

Non-fiction DVDs

HF5415         Marketing

HF5822         Advertising

 


 

ON THE LIBRARY WEBSITE

EBOOKS

If you are having trouble accessing ebooks, have a look at our ebooks handout:  eBooks (0.29MB). If you are still having trouble, contact the library for help. If you are using eBook Academic or ePlatform, make sure you have used Off Campus Login.

 

eBook Academic (EBSCOhost)

Provides access to books on marketing and advertising subjects.

Topics covered include:

  • small business marketing
  • social media and advertising
  • brands
  • consumer behaviour
  • tourism marketing

DATABASES

Business Source Complete

Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content.

 

Proquest

A multidisciplinary database and general reference resource. Includes plenty of research and newspaper articles on marketing and advertising.

 

EBSCO

Offers access to various databases.

 

Films on Demand

Includes documentaries, interviews, and educational films. Every film includes a transcript of the spoken words.

Topics covered include:

  • creating a brand
  • marketing careers
  • marketing and social media
  • the psychology behind advertising